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Dubai | Doha | Kuwait
Paris | London

film . photography

The Dubai Shopping Festival, the biggest shopping and entertainment extravaganza in the Middle East, kicked-off Dubai’s events calendar in the year 2014 with a wide range of events, activities and promotions that brought to the forefront the world famous festival’s charm of offering a rewarding shopping experience in an entertaining yet relaxed ambience.

The 19th edition of DSF gave visitors from around the world many mind-boggling and life-changing moments in line with the festival theme “Shop at your Best”. Among the major attractions for shoppers is that over a period of 32 days, DSF 2014 gave away over US $ 27 million worth of prizes including luxury cars, gold and cash.

Directed by Farah Kaysi | Videography and Edit by David Kominek

These digital (IT) closets have been set up in Dubai Mall and Deira City Centre to make finding the IT look easy and accessible for all. Inside this virtual closet, a wide range of this season’s hottest trends in fashion clothing and accessories can be discovered. Shoppers can then be redirected to retailers to complete their new look for the season.

Directed by Farah Kaysi | Videography and Edit by David Kominek

The Cocoon was a makeover experience presented by DSF with Paris Gallery. Participants had the opportunity to transform their looks, thanks to a team of professional hair, make-up and nail stylists dedicated to making each participant feel and look more beautiful. A before and after picture were taken by a professional photographer to complete the makeover experience.

Inspired by an actual cocoon, where caterpillars are transformed into butterflies, the space is round-shaped and made out of ropes that wrap around the structure in a non-orderly fashion.

The Cocoon was a required destination for anyone looking for a fresh and beautiful start to the Year 2014.

Directed by Farah Kaysi | Videography and Edit by David Kominek

Market OTB (Outside The Box) caters to non-mass produced sustainable fashion and lifestyle brands. The Market OTB aimed to give Emirati and regional retailers and designers the opportunity to showcase and sell their products.

Photography by David Kominek

Market OTB (Outside The Box) caters to non-mass produced sustainable fashion and lifestyle brands. The Market OTB aimed to give Emirati and regional retailers and designers the opportunity to showcase and sell their products.

In line with the mission of Expo2020 Dubai to reduce waste and conserve finite resources, Market OTB used refurbished shipping containers to house sustainable Middle Eastern retail and lifestyle brands.

Retail stores, cafes, and food kiosks, among other things, were featured inside containers, using a popular green concept already present in places like New York and London, and being introduced in Dubai for the first time.

Directed by Farah Kaysi | Videography and Edit by David Kominek

On 23rd January 2014 - for one night only, Dubai was home to the ultimate gaming experience. An epic evening, which was organized by STEP and in collaboration with Toshiba | Videography & Edit by David Kominek

ABBATI Fashion Show

The show took place on the 22 of January, 2014 at the Godolphin Ballroom, Jumeirah Emirates Towers from 4pm onwards. 

Directed by Farah Kaysi | Videography and Edit by David Kominek

ABBATI Fashion Show

The region’s most exclusive abaya fashion show was launched this DSF. It featured internationally-renowned abaya designers Medici by Sheikha Hend Al Qassemi, Hesseh, Bleach, Rouge Couture, DAS and Queen of Spades where they showcased their newest collections at the special invite-only event. Internationally renowned abaya designers descended on Dubai during the 19 edition of the Dubai Shopping Festival to the most respected fashion personalities, industry professionals and media representatives in the region at the first-ever ABATTI fashion show.

The show took place on the 22 of January, 2014 at the Godolphin Ballroom, Jumeirah Emirates Towers from 4pm onwards. 

Photography by David Kominek

Corporate Fashion Video for Poupee Couture | filmed and edited by David Kominek

Translated into “doll” in French, Poupée (pronounced pu-peh) Couture transforms the stereotype of the traditional woman from a dependent, submissive doll inhibited by standards and governed by fashion trends to a more active, independent, multi-layered woman who is a little rough around the edges.

Poupée Couture’s inspiration materialized into handbags that have strong geometric forms at first glance and brilliant rays of colour upon closer look.